About Dan

Dr. Daniel McQuiston is an Associate Professor Emeritus of Marketing from the Lacy School of Business at Butler University in Indianapolis.  He has an MBA from Bowling Green State University and received his Ph.D. in Marketing from The Ohio State University.  Before coming to Butler, Dan was on the faculty at Indiana University.

He has been actively involved in conducting marketing and sales seminars both domestically and internationally throughout his entire career. He was worked for a large variety of firms in the electronic, industrial distribution, medical device, manufacturing, agriculture, auctioneering, financial services, animal health, as well as in a number of other industries. Dan has won several teaching awards at Ohio State, Indiana University, and Butler University, as well as from several executive development certification programs.  

Dr. McQuiston has been a Visiting Professor of Marketing at the University of Notre Dame, where he taught marketing courses in the Executive MBA program. He has served as a Visiting Professor of Marketing at Purdue University in the Executive MBA, Executive MBA in Agribusiness, Weekend MBA, Business Analytics and Information, and the Online MBA programs. Dan has also taught executive development programs for the Lacy School of Business at Butler, the Kelley School of Business at Indiana University, the Mendoza College of Business at Notre Dame, and the Daniels School of Business at Purdue. On several occasions, Dan was a Visiting Professor of Marketing at the Helsinki School of Economics teaching Marketing Management and Industrial Marketing. He has also taught executive development programs in Finland, Sweden, and Estonia for JOKO, the Executive Education arm of the Helsinki School, in Hungary for the Indiana University Kelley School of Business, in England for the European Sales and Marketing Association, in China for the English Language Institute of China, and in Chile and Argentina for the Mendoza College of Business at Notre Dame.

Debut Book

Paul Rhodes’ life is a mess.  

Once, he was a customer-focused salesperson who truly cared about serving his customers.  However, somewhere along the way, his focus changed from ‘them’ to ‘me’.  For some time now, it has been all about ‘me’ -- how many sales can I close, how much money can I make, how much recognition can I achieve – what’s in it for me? 

Because of his self-absorbed attitude, he is separated from his wife and daughters, on shaky ground with his customers, and avoided by his coworkers. He has become consumed with his job, largely to try and limit the many hours he has to spend alone.

Then, something happens that puts his future with his company in jeopardy.  If he wants to keep his job, the company president has assigned him the task of interviewing seven ‘Serving Salespeople’ in the hopes that he will learn from their serving mindsets.  

The book is the story of Paul’s journey on the road, from being all about me to truly caring about and serving his customers.  Along that road, he learns about the seven Pillars of being a Serving Salesperson – and discovers some things about himself as well.